Asia Philanthropy Awards

By excluding people who have already received other awards or are widely known through the media, the award gives opportunities to unrecognized, hidden heroes and to people from diverse backgrounds.

The award was established to draw attention to the social goals or issues that individuals and organizations pursue, rather than to the individuals or organizations themselves. In doing so, it elevates the spirit of philanthropy and creates social value.

APA values its brand. However, it recognizes the dilemma that putting too much effort into brand management can lead one to lose sight of the essence of philanthropy, and it will therefore keep these values in balance.

APA's selection criteria do not evaluate recipients' track records or achievements; rather, they look at the potential for future philanthropic activity and for serving as a role model, with the aim of encouragement.

Selection is based on the principle of not being biased toward or influenced by politics, race, religion or ideology, and individuals associated with sources of conflict are excluded.

The direction of the award will not be changed by a large donation from a company or any single individual. Independence and autonomy are the top priority.

The award is run purely on private funds, with no government funding or involvement. Full financial transparency is guaranteed.

The selection process is conducted confidentially, but financial matters are disclosed transparently. In this way, we seek to build trust and confidence.